Totalmobile Case Study

Touchdown gains coverage for Totalmobile in UK national publications

Find out how Touchdown secured a range of coverage across key publications such as the BBC, The Times and The Irish Examiner.

Project date: 2021 |
Client website: www.totalmobile.co.uk
Sector: Field Service Management

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Overview

Totalmobile is a leading provider of Field Service Management (FSM) software, optimizing frontline workforces across a range of sectors including facilities management, utilities, and the public sector.

Objective

Totalmobile wanted a PR team that would be an extension of its own marketing team, supporting the company on its journey through multiple acquisitions and new customer wins. The objective was to deliver an effective strategy across the UK and Northern Ireland, where the company is headquartered.

Challenge

Totalmobile previously worked with a smaller PR agency, but it wanted to ramp up its public relations activity to make a bigger splash in the FSM world, particularly with an abundance of acquisitions lined up.

Approach

With its specialist customers, the Touchdown team knew it needed to maximize new wins and success stories to attract more prospective customers, as well as potential investors. So, the team initially focused on the news announcements that were lined up with a variety of Totalmobile’s customers, taking advantage of the recent and exciting momentum the company had built up. After developing a regular news schedule over the first quarter and prioritizing this outreach there was a pipeline of new content ready to continue promoting Totalmobile’s messaging.

Annual coverage increase compared to pre-Touchdown

Percentage of Touchdown coverage target achieved

Average audience reach per piece of coverage

Result

The Touchdown team has achieved a wide range of results for Totalmobile, from coverage in the broader tech and IT press to the client’s key vertical sectors, as well as some excellent hits in national outlets. Touchdown also exceeded the goal to drive results up in record time: 

  • Annual coverage increase compared to pre Touchdown = 234%
  • Percentage of Touchdown coverage target achieved = 143%
  • Average audience reach per piece of coverage = 337,521
  • Total audience reach 2020-21 = 46,577,966

 

A few coverage highlights include:

Client feedback

Simon McIntyre, Marketing Director at Totalmobile says:

“We’ve been very impressed with Touchdown since we started working together in 2020. The team is attentive, enthusiastic, and produces high quality results. The numbers speak for themselves – they’ve exceeded our expectations, and we look forward to continuing our partnership.”