FAQs

Touchdown is an international communications agency that offers a variety of marketing and PR services, specializing in the tech industry. Find out more about our services and what we do.

Need help in choosing a B2B Tech Communications Agency. Read our blog for our top tips.

Founded in 2006 Touchdown PR started its journey in the Surrey HQ, Farnham. The goal was to be the touchdown point for emerging, innovative and game-changing tech vendors aspiring to build their brand and grow revenues, globally. Over time, Touchdown has become renowned for delivering award-winning communications programs to a broad range of VC-funded B2B technology startups and established enterprise technology brands in sectors ranging from cybersecurity and data management, MarTech and FinTech, AI and robotics, networking and communications, and others. 

Touchdown offers a variety of services to our clients including analyst relations, communications, and social media campaigns, briefings and interviews, and speaking engagements.

Working on an international scale, Touchdown has 70+ staff in offices across the globe, including the USA, Europe, Australia and Singapore. our locations.

We are often looking for recent graduates to join our growing team and we pride ourselves on our internal training scheme across all levels. If you’re interested in finding out more about our current vacancies, head on over to our Careers page to see what we currently have available.

You can also explore what it’s like to work at Touchdown here. 

People from a range of backgrounds can work in PR. For example, many of our graduates have studied a specific PR and communications degree or a humanities subject that requires research, writing and creativity. The main thing for us is that graduates can write flawless, creative and compelling text and have an interest in the world of technology and business.

We also have experienced professionals join us from in-house roles so that they can work across a range of clients as well as with a broader range of media outlets and journalists. Finally we of course welcome professionals from other agencies who have experience working with clients in B2B focused technology solutions.

We can show you! Watch our ‘Day in the Life’ video here!

Touchdown PR targets any and all news media that fits into our clients’ specific audience. We have experience and relationships with journalists in many different technology markets including cybersecurity, DevOps, HR and more as well as specific industry verticals such as retail, public sector, finance and more. This also applies to the heavy hitters at top tier business publications like Forbes, Entrepreneur, Fortune, and more. If local representation is more your style, we have a history of targeting and building relationships with local media members and securing coverage in print, broadcast, online and even radio formats.

Good analyst relationships can be instrumental in building a strong reputation and generating sales leads. Early introductions to these critical influencers, and a sustained relationship with them, can provide message testing prior to a launch as well as the potential for endorsement at launch and beyond.

Analysts know the industry really, really well and are regularly speaking to (and influencing) investors, technology buyers and the media. They know where you and your competitors stand and are able to offer insights on market direction and your value proposition. 

Receiving third-party validation from analysts by being included in their influential reports carries significant weight can go a long way in the rest of the industry recognising your company as a serious player. It’s good to be on analysts radar, not only to secure your company’s market position but for their competitive intelligence that could help to inform your marketing messaging and position product launches.

Yes we do. We possess the tools and experience to ensure your company stands out on social media so that you can engage with prospects, strengthen current customer relationships and increase website traffic. The result is dynamic social strategies that engage the right audience and generate sales, all whilst harnessing on-brand messaging.

Most companies, yes. Social media has become an integral tool for business success, allowing companies to reach their desired audiences across the globe and expand their brands and customer bases.

However, a plan of action will be determined for each client based on their goals which may or may not include certain services.

Touchdown can help you every step of the way with planning and executing your event, from offering our advice on publicity stunts and conducting surveys, to securing and hosting briefings with crucial media and analysts.

Trade shows are one of the best ways to meet prospective customers as well as your target media. Whether you go all out as an event sponsor, or opt for exhibiting with a stand, attending shows is important for attracting new customers who want to see all of their options in person in one place. From the PR side, we can work with you to secure briefings with key journalists to ensure that your messages on the day reach the wider tech community.

We create a variety of content on behalf of our clients such as blogs, social posts, thought leader articles, expert comments, case studies and more. You can find some examples of our work here.

You can also read our blog about content content creation in the Tech space here.

We are able to provide engaging design and technology solutions for brand, print and digital applications.

We work with a team of design professionals who specialise in Web Design, Web Development, Graphic Design, Print Design, Branding, Digital , Print and much more. Find out how we can help you over on our Services page.